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Hertz accelerates on the operational leasing market

31/5/2016
The category is expected to grow in Romania by 13%


• The leader of the Romanian rent-a-car market, Hertz is looking to further grow its long term rental business (operational leasing) and will invest in 1.000 new cars this year alone. 
• The company looks to generate synergies from the rent-a-car and operational leasing businesses and expects a 25% growth for 2016, while the category is expected to grow by 13%. 
• Hertz is also launching the premium service VIP Concierge, offering top and middle management operational leasing clients continuous mobility even during periods when leased cars are undergoing maintenance.

Covering its clients all mobility needs is Hertz Romania’s main focus for 2016, as the company looks to extend its operational leasing business by generating synergies with its rent-a-car service, already a category leader in Romania. 

The company’s operational leasing business, Hertz Lease, currently has a fleet of 1.600 cars and looks to reach 2.000 units by the end of 2016, as the operational leasing sector is expected to grow in Romania by 13% thanks to positive micro and macro-economic developments. 

“The Hertz business model gives us the opportunity to make sure that our clients’ mobility needs are always covered. By generating synergies with our rent-a-car service we can offer our operational leasing clients instant mobility, even in the period before the ordered fleet is delivered or when supplementary cars are needed for special projects”, stated George Asimakis, Hertz Romania Country Manager. 

Hertz Lease currently services 170 clients in Romania, ranging from multinational companies to local SMEs and estimates a 25% growth in 2016. The company will invest this year approximately 12 million Euros in 1.000 new vehicles. 

“We have already registered a 25% growth for the first three months of 2016 in comparison to the same period of 2015 and expect to maintain the pace until the end of the year, as the positive evolution of many business sectors, including tourism, has stimulated both long term and short term rentals”, declared George Asimakis, Hertz Romania Country Manager. 

Starting this month, Hertz Lease has also added to its portfolio another premium service, VIP Concierge, developed for top and middle management clients. The service ensures an executive class replace car for clients during maintenance or repair periods on cars that are leased and on the same moment a “ door to door “ service to be provided. Information also available in Ziarul Financiar, Adevarul, Profit.ro, Wall-Street.ro, AdevarulFinanciar.ro, The Romania Journal, Bursa, DailyBusiness.ro.


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